We are committed to giving something back

A team you can trust

We are an independent and trusted social enterprise passionate about delivering a duty of care within and beyond sport.

 

Switch the Play was founded by a unique mix of sportsmen and women, experienced practitioners, academics and business professionals. We understand what it feels like when a career ends, and we know what is needed to help you discover a new and rewarding path.

 

We know that, while there are some excellent practices and approaches in the industry, there is still much to be done to support sport’s forgotten majority.

 

Our healthy mix of athletes, coaches, managers, support staff and professionals from Higher and Further Education means everything we do is based on a wide range of perspectives which ensures we are delivering the right solution.

 

As a Community Interest Company (CIC) we are working for the greater good rather than profits.

The Team
Leon Lloyd Director
Leon Lloyd

CEO

 

After playing rugby at the highest level with some of the world’s best players, Leon was faced with making the transition into the ‘real world’ when injury ended his career in 2008. By building on the experiences of his playing days – and identifying a number of transferable skills and relevant experiences – he is now a highly successful businessman, author of ‘Life After Sport’ and proud ambassador for both The Prince’s Trust and the Christina Noble Children’s Foundation.

Leon Lloyd

CEO

 

Leon is a former professional rugby player who represented Leicester Tigers, Gloucester and England. In 2008, Leon was faced with making the transition into the ‘real world’ when injury ended his career. Building on his experience, Leon published his first book ‘From Boot Room to Boardroom’ alongside graduating with a first class (Hons) degree in Business Leadership and Management and successfully transitioned into the world of business. As CEO of Switch the Play, Leon is focused on driving a business focused on assisting athletes with their own transitions and helping them to develop themselves with their life outside of sport. Leon is also a Judiciary Officer for the RFU, European and World Rugby and a proud ambassador and business mentor for the Princes Trust and a Patron for Action Deafness.

Leon Lloyd Director
Emma Mason
Director

 

Emma is a former international badminton player turned sports lawyer and now a businesswoman with leadership positions in several international sport governing bodies. Emma’s own career transition was forced upon her at 24 following complete failure of her left kidney. At that time, Emma was left wondering what her future held and uncertain how to rebuild her identity or who she could turn to for help. Emma is therefore acutely aware of the importance of athletes preparing for their transition and delighted to have joined Switch the Play at a key point in its development.

Beth Tweddle

Director

 

Beth is Britain’s greatest-ever female gymnast. She’s an Olympic Bronze Medalist, a triple World Champion, a six-time European Champion, a Commonwealth Champion and seven-times consecutive National Champion. In 2007, she graduated from Liverpool John Moores University with 2:1 in Sports Science. In 2010, she received an MBE for her success, commitment and dedication to gymnastics. Beth has now set up her own company Total Gymnastics which gives as many children as possible the opportunity to experience the sport.

Emma Mason
Director

 

Emma is a former international badminton player turned sports lawyer and now a businesswoman with leadership positions in several international sport governing bodies. Emma’s own career transition was forced upon her at 24 following complete failure of her left kidney. At that time, Emma was left wondering what her future held and uncertain how to rebuild her identity or who she could turn to for help. Emma is therefore acutely aware of the importance of athletes preparing for their transition and delighted to have joined Switch the Play at a key point in its development.

Steve Mitchell
Steve Mitchell

Director

 

Mitch is focussed on the development of people in, through and across sport. A passionate believer in the importance of high quality education across the talent and performance pathway, Mitch initiated the AASE programme in 2004 and oversaw its roll out to over 20 sports. He has also championed the importance of the Athlete/Player welfare and lifestyle profession with many of the UK pioneers.

Rob Young MBE

Director

 

Rob co-founded Switch The Play, having seen both the positive and negative sides of transition in sport and deciding that there was a need to support the industry in helping to ensure that transition, whenever it occurs, can be stepping stone to achieving other great things in life. Rob’s experience across a range of roles in sport includes Olympic, Paralympic and Commonwealth Games, work with National Governing Bodies of sport, professional sport, national and local government, and further and higher education. For six years Rob worked on the London 2012 Olympic Games and Paralympic Games, for which he was awarded an MBE in 2013.

Rob Young Director
Rob Young Director
Rob Young MBE

Director

 

Rob co-founded Switch The Play, having seen both the positive and negative sides of transition in sport and deciding that there was a need to support the industry in helping to ensure that transition, whenever it occurs, can be stepping stone to achieving other great things in life. Rob’s experience across a range of roles in sport includes Olympic, Paralympic and Commonwealth Games, work with National Governing Bodies of sport, professional sport, national and local government, and further and higher education. For six years Rob worked on the London 2012 Olympic Games and Paralympic Games, for which he was awarded an MBE in 2013.

Chris Brindley Director
Chris Brindley

Non-Executive Director

 

With accolades including ‘Britain’s Best Boss’, Chris is one of the UK’s foremost leaders in business and sport. His success is a result of a unique set of experiences including working with Olympic athletes and using sport to inspire success within business. With a focus on high performance, creating winners and delivering change, he has worked extensively with academics from leading business schools as well as executives, managers and team leaders within global PLCs.

Craig Donaldson
Non-Executive Chairman

 

As CEO of Metro Bank, Craig Donaldson is responsible for providing executive leadership to the bank’s rapidly expanding business. He is charged with guiding the bank’s evolution from fresh, new entrant in retail banking to trusted financial services partner to millions of UK customers. From helping define Metro Bank’s brand values, to hiring its inaugural employees and ensuring that the bank’s staff deliver daily customer delight; Craig has been instrumental to Metro Bank from day one. Craig has prior experience in roles including Managing Director of Retail Products & Direct Channels at RBS, as well as senior roles with Barclays and HBOS. He has a degree in Technology and Management from the University of Bradford. Craig is a keen supporter of Sunderland AFC and is lucky enough to have a young family to enjoy.

Craig Donaldson
Non-Executive Chairman

 

As CEO of Metro Bank, Craig Donaldson is responsible for providing executive leadership to the bank’s rapidly expanding business. He is charged with guiding the bank’s evolution from fresh, new entrant in retail banking to trusted financial services partner to millions of UK customers. From helping define Metro Bank’s brand values, to hiring its inaugural employees and ensuring that the bank’s staff deliver daily customer delight; Craig has been instrumental to Metro Bank from day one. Craig has prior experience in roles including Managing Director of Retail Products & Direct Channels at RBS, as well as senior roles with Barclays and HBOS. He has a degree in Technology and Management from the University of Bradford. Craig is a keen supporter of Sunderland AFC and is lucky enough to have a young family to enjoy.

Emily Lake
Emily Lake
Athlete Transition Coordinator

 

Emily has a strong academic background in the field, with a distinction in Applied Sport Psychology MSc gained through researching professional rugby players’ experiences of being forced to retire through injury. She also has an insight into the professional sporting world, having spent the past 18 months working for the Professional Rugby department at the Rugby Football Union. Emily’s commitment to holistic athletic development continues to strengthen as she works towards becoming a Talented Athlete Lifestyle Support Advisor and joins the growing Switch the Play team.

Associates

Our trusted network of Associates share our vision – giving their time and expertise to support the delivery of our services.

Mark Adamoulas
Trainer
Jenn Bennett
Dr Jenn Bennett
Trainer
Andy Borrie
Coach
Natalie Campbell
Dr Natalie Campbell
Practitioner
Ewan Dawes
Ewan Dowes
Trainer
Vicki Fennell
Performance Coach
Sarah Gilchrist
Mentor
James Grindal
James Grindal
Mentor
Stu Holliday
Mentor
Wendy Hilton
Coach
Darren Lawrence
Coach
Julia Lee
Trainer
Jane Marriott
Coach
Eira Parry
Trainer
Sean Reed
Football Consultant
Lucy Sheppard-Marks
Lucy Sheppard-Marks
Practitioner
Ali Smith
Practitioner
Catherine Spencer
Trainer
Bryan Steel
Mentor
Colin Wall
Coach
Simon Wood
Simon Wood
Consultant

Supporters

Our trusted network of Supporters share our vision and can talk passionately about their relevant experiences relating to transition, rejection and progression in sport.

Current Athletes

Alex Dyer - Östersunds FK Andrew McNeil - Alloa Athletic FC Ben Purkiss - Port Vale FC Bradley Pritchard - Leyton Orient FC David Syers - Rochdale FC Emily Scarratt - RFU Gary Warren - Inverness Caledonian Thistle FC George Williams - Barnsley FC Grace McCatty - Bristol Academy WFC James Craigen - Raith Rovers FC Joe Lolley - Huddersfield Town FC Mark Anderson - Carolina Railhawks Natasha Harding - Liverpool Ladies FC Olukorede Aiyegbusi - Siah Jamegan FC Peter Bakare - GB Volleyball Sam Mensah - Östersunds FC Sophie Walton - Notts County WFC Tom Bliss - Wasps RFC Yan Klukowski - Newport County AFC

Sport Professionals (Commercial) & Other

Ben Croucher - BBC Ben Woods - Legion Sports Management Cecilia Pereira-Yates - GB8 Jennie Bimson - Gold Ambassadors Katie Halliday - Halliday Consulting Liam Hopkins - Leo Burnett Group Liam Shirley - 5 Sports Management Paul Neilson - Prozone Sports Robert Edmans - Western Union Steve Nawoor - Nuffield Health Stuart Hammonds - Luton Town FC

Sport Professionals (Sport Bodies & Clubs)

Andy Carter - The FA Calum Osborne - Nottingham Forest Chris Welburn - The FA Kevin Shoemake - Birmingham County FA Lois Fidler - Hampshire FA Olivia Murphy - England Netball Scott McCubbin - West Ham Utd FC Stephen Sharman - The FA Steve Guinan - Professional Footballers Association Thomas Curtis - The FA

Sport Professionals (Education)

Andrew Foskett - New Zealand Football Bryn Clark - University of Hertfordshire Craig Stewart - Providence College Jack Winter - Lenoir-Rhyne University James Earl - Bishop Burton College John Hall - Leeds Beckett University Luke Graham - Moulton College Marc Richards - Hartpury College Mark Noon - Henley College Paul Tassell - Hartpury College Ross Campbell - Heriot-Watt University Sabrina Heimler - Loughborough University Steve Savage - University of South Wales Stew Fowlie - Scottish Student Sport

Coaches / Managers / Support Staff

Ben Smith - Brighton & Hove Albion FC Dan Harris - Seoul Eland FC Daniel Kindberg - Östersunds FK David Gough - The FA Graham Potter - Östersunds FK Ian Burchnall - Viking FK Jack Robinson - Manchester Utd FC Jon Urwin - Reading FC Kevin Pilkington - Notts County FC Kyle Macaulay - Östersunds FK Leon McSweeney - Notts County FC Matthew Reeves - Leicester City FC Michael Renwick - Red Star Soccer Academy Michael Skubala - The FA Mike Sheron - Blackburn Rovers FC Nathan Rooney - 25Management Nathan Winder - Barnsley FC Paul Holder - Brighton & Hove Albion FC Richard Barker - MK Dons FC Steven Haslam - Sheffield Wednesday FC

Partners

A number of organisations share our vision and support our goals.

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AOC Sport Logo
ECFA Logo
Scottish Student Sport Logo
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