Fulfilling potential through and beyond sport

Smoothing Transition

We are a social enterprise dedicated to improving the support offered to elite and aspiring athletes and players as they transition to a life outside of sport.


Through the expertise and first-hand experience of our team members, which include decorated sportspeople in their field, Beth Tweddle, Leon Lloyd and Emma Mason. We aim to make a positive difference to the lives of thousands of athletes across all sports through influencing policy and working collaboratively with Clubs, Governing Bodies, Player Associations, parents and the athletes themselves.

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Real life. Real challenges.
To highlight the challenges athletes and players face when they are confronted, often unexpectedly, with rejection and a life outside of sport, we have compiled a series of real-life case studies. Each example highlights how, with the right planning, preparation and support, it is possible for athletes to extend success and fulfilment to a life outside of sport.
Help from industry experts

Through our extensive work with elite and aspiring athletes, we have a clear understanding of the challenges faced and opportunities presented when moving from a life in sport to a life outside of sport and have developed a range of products and services to help athletes make this transition.


We help our athletes in the following ways:


  • Masterclasses – our in-depth education programme which can be tailored to an athlete or club’s specific requirements
  • Switched On – an Athlete Membership network that includes a unique online platform that our athletes use to showcase their impressive sporting and non-sporting portfolios and helps to translate their transferable skills
  • One to one mentoring – our athletes have access to those who have walked the walk as well as leaders in business, providing invaluable advice along the way
  • Influencing Duty of Care policies – working with clubs and professional bodies to ensure the needs of their athletes are being met

Latest News
  • Emma Wiggs MBE Champions Positive Sport Life Balance

    Cultivating a lifestyle that balances life both inside and outside of sport is the key to promoting better mental health and reducing stress among elite athletes. This is the message Paralympic Gold medallist and seven......

  • Golfing4Life stars benefit from Switch the Play Masterclass and Charity Perspective

    Junior Ryder Cup player, Conor Gough and nine additional Golfing4Life (G4L) players, including elite amateurs Tom Plumb, Calum Fyfe and Charlie Strickland, will learn the importance of personal branding and how to handle the business......

  • Parenting Olympians by Ann and Jerry Tweddle

    The Buenos Aires 2018 Youth Olympics is less than one month away and for the 42 young athletes selected to represent Team GB, it is a dream come true. From now until the start of......

  • Top Tips for Parents of Elite Athletes

    Providing crucial emotional support to young elite athletes will help them cope with the pressure of competition and prepare them for life outside sport, says Switch the Play (StP) associate, Eira Parry. As part of......

  • Leon Lloyd Director

    Help Olympians Help Themselves says Switch The Play

    In the wake of Michael Phelp’s admission about suffering mental health issues during and after his phenomenal Olympic success, Leon Lloyd, CEO of Switch the Play (StP) says the solution lays in key stakeholders investing......