Fulfilling potential through and beyond sport

Smoothing Transition

We are a social enterprise dedicated to improving the support offered to elite and aspiring athletes and players as they transition to a life outside of sport.


Through the expertise and first-hand experience of our team members, which include decorated sportspeople in their field, Beth Tweddle, Leon Lloyd and Emma Mason. We aim to make a positive difference to the lives of thousands of athletes across all sports through influencing policy and working collaboratively with Clubs, Governing Bodies, Player Associations, parents and the athletes themselves.

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Real life. Real challenges.
To highlight the challenges athletes and players face when they are confronted, often unexpectedly, with rejection and a life outside of sport, we have compiled a series of real-life case studies. Each example highlights how, with the right planning, preparation and support, it is possible for athletes to extend success and fulfilment to a life outside of sport.
Help from industry experts

Through our extensive work with elite and aspiring athletes, we have a clear understanding of the challenges faced and opportunities presented when moving from a life in sport to a life outside of sport and have developed a range of products and services to help athletes make this transition.


We help our athletes in the following ways:


  • Masterclasses – our in-depth education programme which can be tailored to an athlete or club’s specific requirements
  • Switched On – an Athlete Membership network that includes a unique online platform that our athletes use to showcase their impressive sporting and non-sporting portfolios and helps to translate their transferable skills
  • One to one mentoring – our athletes have access to those who have walked the walk as well as leaders in business, providing invaluable advice along the way
  • Influencing Duty of Care policies – working with clubs and professional bodies to ensure the needs of their athletes are being met

Latest News
  • Laura Sugar

    Achieving Success on and off The Track

    Laura Sugar may only be 27 but she already has an incredible catalogue of sporting success, including an international hockey career representing Wales, a subsequent transition to athletics in 2013 after being inspired by London......

  • Switch the Play Directors to Speak at Business of Sport

    Switch the Play’s directors, Beth Tweddle MBE and Chris Brindley MBE will form part of a high-profile discussion panel at the forthcoming Business of Sport Insider Breakfast 2018 on August 15th in Manchester. Designed to......

  • St James's Place invests in Switch the Play

    Switch the Play announces Partnership with St. James’s Place

    Switch The Play (StP) has formed a strategic partnership with prestigious wealth management company, St. James’s Place, that will see hundreds of sports people benefit from an educational StP Masterclass programme designed to equip elite......

  • Emily Lake

    Emily Lake appointed as Athlete Transition Co-ordinator

    Switch the Play (StP) is delighted to welcome Emily Lake to its team as Athlete Transition Co-ordinator in a role that will provide essential support and guidance to the social enterprise as it increases the......

  • London Sporting Club Plays Host to Industry Networking

    Switch the Play’s latest networking event, which took place on Tuesday, July 11th at the prestigious London Sporting Club, Mayfair, was a fantastic demonstration of how the sports industry is uniting in its support of......