Fulfilling potential through and beyond sport

Smoothing Transition

We are a social enterprise dedicated to improving the support offered to elite and aspiring athletes and players as they transition to a life outside of sport.


Through the expertise and first-hand experience of our team members, which include decorated sportspeople in their field, Beth Tweddle, Leon Lloyd and Emma Mason. We aim to make a positive difference to the lives of thousands of athletes across all sports through influencing policy and working collaboratively with Clubs, Governing Bodies, Player Associations, parents and the athletes themselves.

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Real life. Real challenges.
To highlight the challenges athletes and players face when they are confronted, often unexpectedly, with rejection and a life outside of sport, we have compiled a series of real-life case studies. Each example highlights how, with the right planning, preparation and support, it is possible for athletes to extend success and fulfilment to a life outside of sport.
Help from industry experts

Through our extensive work with elite and aspiring athletes, we have a clear understanding of the challenges faced and opportunities presented when moving from a life in sport to a life outside of sport and have developed a range of products and services to help athletes make this transition.


We help our athletes in the following ways:


  • Masterclasses – our in-depth education programme which can be tailored to an athlete or club’s specific requirements
  • Switched On – an Athlete Membership network that includes a unique online platform that our athletes use to showcase their impressive sporting and non-sporting portfolios and helps to translate their transferable skills
  • One to one mentoring – our athletes have access to those who have walked the walk as well as leaders in business, providing invaluable advice along the way
  • Influencing Duty of Care policies – working with clubs and professional bodies to ensure the needs of their athletes are being met

Latest News
  • Switch the Play Leon Lloyd

    StP Responds to UK Sport Public Consultation

    Last month (August 19th) UK Sport’s public consultation into the funding for elite athletes closed with a record 4,293 responses, a clear indication that it has given sport and its key stakeholders a welcomed platform......

  • Switch the Play Coach Colin Wall

    The Rugby Football League Invests in Player Welfare

    The Rugby Football League continues to invest in the development of its players both on and off the pitch by delivering another Switch the Play educational Masterclass to its Player Welfare Managers earlier this month......

  • Rob Young Director

    Sports Directors Learn the Sweet and Sour of Transition

    The role of the ‘Sporting Director’ in the boardroom is growing and, on September 6th, Manchester Metropolitan University will welcome its 5th cohort of students onto its Master of Sport Directorship (MSD). Supporting this programme......

  • Laura Sugar

    Golden Girl Laura talks Life Outside of Sport

    Laura Sugar has just finished the World Para Athletics European Championships with a gold in the ladies 4 x 100m Universal Relay, and two bronze medals in the 100m and 200m. This latest success will......

  • Switch the Play Directors to Speak at Business of Sport

    Switch the Play’s directors, Beth Tweddle MBE and Chris Brindley MBE will form part of a high-profile discussion panel at the forthcoming Business of Sport Insider Breakfast 2018 on August 15th in Manchester. Designed to......